Many businesses believe that advertising and public relations play the same role for their business and if they do advertising they don’t need PR, and vice versa. However, PR and advertising have completely different roles for your business, which are important to understand to help you reach your target market and achieve your business objectives.
Advertising is creating paid announcements to be promoted through different types of media including online, print, TV, out-of-home and radio.
Public relations (PR), on the other hand, is a strategic communication process that builds mutually beneficial relationships between organisations and the public. PR is great for building a connection with your audience and promoting your key messages, consumers are more likely to believe and take note of something written in an article, rather than an advertisement that has been paid for.
Both social networking sites are powerful and have a lot of opportunities for your brand to engage with consumers. There’s no doubt about that. Plus, we integrate with both! And the two are closely linked together since Facebook owns Instagram. Despite the close bond between them, they’re two separate platforms that need to be approached differently.
You can’t always apply the same techniques and strategies you’d use for Facebook to Instagram. Our job is to help you to look at some of the differences between the two and help you decide where your brand should put their focus.
Blogging is a powerful tool for communicating your business’ stories. And in essence, that’s what Public Relations – PR – is all about. Increasingly, savvy companies are turning to blogs to complement their communications arsenal of press releases, newsletters and client communications. With blogging as part of your PR strategy, you can take control of the narrative of your business and the culture and context where your business operates. The ability to publish quickly and regularly is also a great way to build thought leadership and convey the key messages you want the public to know about your company.
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